Brand Policies

Brand Policies

  • HartLogic permits its members, third party developers, partners and the media ("you") to use its name, trademarks, logos, web pages, screenshots and other brand features (the HartLogic "Brand Features", "Marks" or "logos") only in limited circumstances and as specified in these Guidelines. By using HartLogic's Marks, you agree to adhere to these Guidelines and specifically to the Use Requirements and Terms below. If you have a separate agreement with HartLogic that addresses use of the HartLogic brand, that agreement shall govern your use of the HartLogic Marks.

  • I. Our Trademarks

    HartLogic, the HartLogic logo are registered trademarks or trademarks of HartLogic Corporation and its affiliates in the Indonesia and/or other countries.

    You should include this attribution, as applicable, with your other trademark and copyright notices.

  • II. Use of the "HartLogic" Name in Text

    When referring to our company, the full name is HartLogic. When referring to our services, the HartLogic name should be written as one word and used as an adjective followed by a description of our services in a form similar to the following examples:

  • HartLogic® supporting entrepreneurs around the world
  • HartLogic™ Startup
  • The HartLogic name should always be accompanied by either the ® or ™ symbol. See Attribution under the Use Requirements and Terms, for further information.

  • III. HartLogic Logos

    Logos For Use By HartLogic Members

    As a HartLogic member, you may use the downloadable logos to provide or designate a link to your personal profile on the HartLogic website, or to a Group or Company page on the HartLogic website, or to HartLogic's home page.

    You may use words in connection with the HL logo to indicate the link to your profile, company or group, provided that: (i) the words displayed next to the HartLogic logo are in a different font and color (in comparison to the HartLogic logo), and preferably in black; and (ii) the clear space rules set forth in the Use Requirements and Terms are followed. Examples of such use are as follows:

    Logos For Use By Partners

    If you have a current agreement with HartLogic, other than a license to HartLogic's APIs, you may download logos for use in accordance with the terms of your agreement with HartLogic and these Guidelines.

    Logos For Use By the Media

    Logos may be downloaded for use in reporting on HartLogic's business. These logos may not be altered, combined with other marks or used in a misleading manner. Your use of these logos is subject to your compliance with these Guidelines.

    Specific Logo Requests

    If you are a member of the media and have any specific requirements, please contact us at pr@hartlogic.com.

  • IV. Screenshots

    You may use a standard HartLogic screenshot (an image of our homepage or company page or products pages) in either print (book, magazine, journal, newspaper) or digital (web page, DVD, CD) formats for an instructive, educational or illustrative purpose. You may not superimpose graphics, photos, or ad copy on the screenshot or otherwise change the look of the screen-captured image.

  • V. Books or Printed Materials

    HartLogic does not allow the use of its logos or the name "HartLogic" in the title or otherwise on the cover of books or other publications without prior written permission of HartLogic. If you are interested in using the HartLogic name or logos in a publication, please submit your request using this Request for Permission Form.

    For use of screenshots in a book or other printed materials, see "Screenshots" above.

  • VI. Film and TV

    If you would like to use HartLogic’s logos in a television or film or video production, please submit your request using this Request for Permission Form.

  • VII. Blogs

    HartLogic does not allow the use of the name HartLogic in the title of blogs or otherwise in the blog except as a descriptive reference to HartLogic or its services. HartLogic does not allow use of its logos in blogs except as permitted for HartLogic members as permitted in these Guidelines.

  • VIII. Manufactured Items

    Generally, HartLogic does not permit the use of its Marks on manufactured products (T-shirts, packaging, other memorabilia). If you wish to use HartLogic’s Marks on manufactured items, please submit your request using the Request for Permission Form and we will consider the request. .

  • IX. Use Requirements and Terms

    All permitted uses of the HartLogic Marks must conform to the following guidelines:

    Logo Display: The HartLogic logo must stand alone. You must maintain a minimum amount of space between the HartLogic logo and other graphic or textual elements. To preserve the integrity and clarity of the logo, a standard area of "clear space" should be maintained around the logo in all uses. The minimum clear space is defined as "2x" where "x" is measured by the width of the type stroke of the "circle" in the logo..

    Logo and Background Color: The HartLogic logo should always be used in color for online use. The HartLogic logo should also be used in color for print applications unless the color version is not practical, in which case the logo can be reproduced in solid black. The preferred background color for the logo is solid white. When a solid white color is not practical, it may be used on a solid, light background color. The high resolution logo must be used for all print applications. High resolution logos can be downloaded here. If you are a member of the media and have any specific requirements, please contact us at pr@hartlogic.com.

    Logo Size: The HartLogic logos may be provided in different sizes/resolutions in transparent PNG format. To ensure the logo resolution and quality are not degraded, these logos may not be enlarged beyond their native/maximum size. Vector EPS logos may be enlarged beyond their native size. The minimum size is 21px tall on screen, or 0.25" tall (6.35mm) in print applications, measured by the height of the "HartLogic" box.

    No Modification: The HartLogic Marks must be used as provided by HartLogic with no modifications. Don’t remove, distort or alter any element of the Marks, including changing any colors. Do not shorten, abbreviate, or create acronyms out of the Marks.

    No Confusingly Similar Marks: Don’t use the Marks in a manner that might create potential confusion as to the owner of the HartLogic Marks or imply that HartLogic is the source of your products or services.

    No Incorporation: Don’t incorporate the HartLogic Marks into your own product name, service names, trademarks, logos, company names, domain names, website title, publication title, application icon, favicon, or the like. Don’t incorporate or use the HartLogic logo as part of a word.

    No Generic Use: Don’t use the HartLogic Marks in a way that suggests a common, descriptive, or generic meaning.

    No Plural or Possessive Use: Never use the HartLogic Marks in the plural or possessive form.

    Domain Names: Don’t register the HartLogic Marks as domain names or as any part of a domain name.

    Trade Dress: Don’t copy or imitate HartLogic’s website design, typefaces, distinctive color, graphics designs or imagery.

    Endorsement: Don’t display the HartLogic Marks in any manner that might imply a relationship or affiliation with, sponsorship, or endorsement by HartLogic, or that can be reasonably interpreted to suggest that any content has been authorized by or represents the views or opinions of HartLogic or HartLogic personnel.

    Prominence: Don’t display the HartLogic Marks as the primary or most prominent feature on your web page or in any non-HartLogic materials.

    Disparagement: Do not use the HartLogic Marks in a manner that would disparage HartLogic Company or its products or services.

    Violation of Law: Don’t display the HartLogic Marks on any web site that contains or displays adult content, promotes gambling, involves the sale of tobacco or alcohol to persons under twenty-one years of age, or otherwise violates any law or regulation.

    Objectionable Use: Don’t display the HartLogic Marks in a manner that is in HartLoigc’s sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to HartLogic.

    Attribution: The HartLogic Marks must be accompanied by the appropriate ® or ™ symbol. If you use the Marks outside the United States, please see Use Outside the US below.

    Use Outside the US: Trademark rights vary from country to country. Some countries have penalties for improper use of the registration symbol ®. If using the Marks on sites based outside the United States, use the ™ symbol unless otherwise noted in these Guidelines.

    Termination: HartLogic may ask you to stop using the Marks at any time. You agree to stop using the Marks within a reasonable period of HartLogic's request, but in no situation, more than seven (7) days after HartLogic's request.

    Reservation of Rights: HartLogic is the owner of all rights in the Marks and reserves all rights save the limited license granted here. Your use of the Marks pursuant to this license shall not be construed as limiting any of HartLogic's rights in the Marks.


  • X. Additional Information

    HartLogic requires that you conform to these Guidelines in your use of any Brand Features. We may modify these Guidelines at any time and your continued use of the Brand Features will constitute your consent to such modifications. HartLogic has complete discretion in determining if your use violates any of the Guidelines.

    If you would like to make use of the Brand Features in a manner not within the following Guidelines, you must seek our prior written permission by submitting the Request for Permission Form.

    For assistance in understanding these Guidelines, contact us.