Official HartLogic logo

HartLogic Official Logo

The HartLogic logo uses three colors: white, gray, and black. Primarily the logo should be used on a black background for maximum impact and clarity. In cases where the white logo or [HL] is not appropriate, the following versions are available for use:

HartLogic Official Logo Alternatives

A number of logo and [HL] assets in different file formats and sizes are available for download. Never attempt to recreate the logo – always use the artwork provided and adhere to the usage guidelines.

HartLogic Official Logo Alternatives

When making use of our logo, be sure to follow the guidelines as outlined in our brand policies. If you would like to make use of our logo or other brand features in a manner not within the guidelines, you must seek our prior written permission by submitting a Request for Permission Form.

Have questions about how to properly use our logo or other brand features? Contact us at



The position of HartLogic official logo. The text could be in the right or bottom position of the symbol.

Clear space & sizing


The minimum clear space is defined above, measured by the width of the vertical stroke of the symbol, or the space between the word ‘HartLogic’ and the [HL]. The minimum clear space of 2x should always be applied. Try to maximize clear space whenever possible.

The minimum size of our logo and [HL] is 30px on screen, or 0.42in (10.55mm) in print, measured by the height of the [HL]. In exceptional circumstances, smaller sizes for print may be necessary (e.g. on event merchandise). In such cases, legibility should always be your top priority.

Background colors & photos


Ideally the logo is to be used on a dark background for maximum impact and clarity. When this is not possible, be sure to choose background colors or photos that provide sufficient contrast with the logo.

Best practices

Follow these guidelines when working with the HartLogic logo.

Don't: Add Effects & Modify the logo
Drop shadows, bevels, gradients, and strokes don't mix with the HartLogic logo. The HartLogic logo should never be redrawn, distorted, rotated, or added to.

Approved Color

Don't: Change the color & Change the radius
Our logo likes to stay HartLogic white, gray, or black. Don't fill it with a pattern or a photo. It should never be a circle, a square, a triangle, or a trapezoid.

Accent Color