Corporate color palette

The HartLogic corporate palette consists of one color: white, black or grey. White is applicable for transparent background, and it's the core color of our brand identity. HartLogic with black or grey color is applicable for our brand identity if the background color is white. The brand should appear with the approved corporate color whenever possible for members to immediately identify our brand.


Various shades of cool gray or blue can be used to add texture and depth to text, backgrounds, and illustrations. A few examples of some of our grays or blues are outlined below:


More examples of cool grays can be found in the extended palette below.

Accent palette

The HartLogic accent palette consists of four bright colors chosen to have high visibility. These colors should be used sparingly for feature design elements in the following order:


Extended accent palette

The HartLogic extended palette is a comprehensive set of colors chosen primarily to offer flexibility in data visualization. These colors should be used sparingly, with the corporate and accent colors dominating the design.

Extended Accent

Best practices

Learn how best to paint with our palette.

Do: Use only the approved color palette
Our colors have been carefully chosen to work well with our corporate palette. Stick to these colors and you can't go wrong.

Approved Color

Do: Use accent colors carefully
Accent colors don't dominate a design, they compliment our corporate color palette.

Accent Color

Don't: Sample colors
The 'eye dropper' or color sampling tool is inacurrate. For best color reproduction, follow the numbers in the color guidelines.

Accent Color